Opening Reception! Sven Martson's Pareidolia
JOIN US for the Opening Reception of Sven Martson's Pareidolia!
Westville, New Haven, CT— Photographer Sven Martson experiments with the concept of Pareidolia in his photographs on view September 5 – October 6th, 2024 with an opening reception on Sunday, September 8th 2-5:00pm, open to the public.
In Martson’s words,
- Pareidolia is the tendency to impose a meaningful interpretation on a nebulous stimulus, usually visual, so that one detects an object, pattern, or meaning where there is none. There's much conjecture about why people see identifiable faces, animals and shapes in random patterns, but it seems the brain is wired to notice or look for something recognizable. It's widely thought that the brain is primed to see faces (the most common form of pareidolia) and is a product of our evolution. I’ve exhibited several examples that have fascinated me recently. I hope you find them as interesting as I have found them compelling. - Sven Martson
Sven prefers to find images. He photographs what is significant to him in the physical world. It is his hope to discover and record meaningful moments in this life through the process and craft of photography. Sven takes photographs because it pleases him to capture and show something he has seen that had meaning for him.Sven Martson received his BA from Syracuse University. After further studies, he met Walker Evans and worked under his direction, making prints from Evans’ negatives. After Evans’ death, Martson continued to print for the Evans estate.
His work has been exhibited in solo and group exhibits including National Association of Independent Schools, Washington DC, Kiek in de Kök Museum Gallery, Tallinn, Estonia, The Connecticut Open Real Art Ways, Hartford CT, Artspace, New Haven CT, Mattatuck Museum, Waterbury CT, Connecticut State Capitol, Hartford CT, Shoreline Alliance for the Arts, Guilford CT, Exposure Gallery, New Haven CT, Jennifer Jane Gallery, New Haven CT and Schelfhaudt Gallery, U of Bridgeport. [SvenMartson.com](https://l.facebook.com/l.php? tn =q&c%5B0%5D=AT1qHCLEuF4vrB0KqkrHPMSsureVX0VbOJMlekp2y805WdS-PT7MHPbsAVqQLZbsXSdTYVsvsyn4xzxMgiTpq3nX5OIPRD8ZQ184yNmh-4TtWxXh-zwPJdwDahiDMu5fDcmS1yjT1kjoWsrI61MMJOQ8ZhqD4xttShzPJPT243mIVTAX&h=AT0fkEs9vqDe723uM5LiI1vOaw4-HvZkOW-4aCIrUQAijz8FnTWIMB9ytehU9yqsjEOzxBWTFZAiyVoBx7VfylWp58-VIJoKz3QKoygiXLAAQPTzw2quMy7V0thM1RfM&u=http%3A%2F%2FSvenMartson.com%2F%3Ffbclid%3DIwZXh0bgNhZW0CMTAAAR262hKz9WliGSKGgjyU8gJsoq-A47xyJ-76mbUYuzNUY6IWXEnWyUMVkaem_HYWCe5Ei9NiX2zTSwvVe9Q)
Kehler Liddell Gallery (KLG) is a cooperative gallery in the heart of New Haven’s Westville village representing 23 of the area’s most notable emerging and established artists. Established in 2003, KLG is one of New Haven’s longest running retail galleries to date. All of the artists are juried into membership. The gallery is free and open to the public. www.KehlerLiddellGallery.com.